Baby-faced politicians appeal more to public's trust
A study revealed that people instantly judge such politicians as kind, honest and trustworthy.
People judge trustworthiness within 100 milliseconds of seeing someone’s face and the effect is so profound that it even works on politicians who we think of as ‘enemies,’ they said.
The researchers say that the finding proves how important image is in modern-day politics - and could even be used to sway public opinion, either with Photoshop or with careful image selection.
“People generally associate a baby face with attributes of honesty, openness and acceptance, and once you trust your adversary, you have a greater willingness to reach a compromise”, said Professor Ifat Maoz of the Hebrew University of Jerusalem.
